It’s quite early to start viral marketing for ‘Watchmen’ but I guess they’re expecting big things from it.

Rorschachs Journal is online, and aside from a big logo contains nothing.. or so we thought. Highlighting the page actually revelas a hidden message in morse code.

As nerdy as it is, I love things like this, tiny little pieces of what’s to come. The site isn’t even providing any news to do with the film, but it’s enough to get the fanboys talking, and I guess that’s the beginning of what marketing people call ‘ground swell’

The current message when directly translated reads:

SAW GREBERID AND YZJEPCSKU ?40.754950-073.988058 AN AFFAIR PERHAPS?

A partial quote from the book followed by what has been revealed to be google map co-ordinates:

from geekanerd

these numbers are in fact co-ordinates that lead to a location on 7th Ave ad 40th street, NYC. Although I originally speculated they were pointing to Midtown Comics, Geekanerd’s super-secret contact at Midtown (who also happens to be a shadowy figure behind Pop Culture Shock) said that the co-ordinates are more likely referring to the location of The Gunga Diner, a restaurant Rorschach visits in Chapter 5, page 11. On that page, Rorschach’s narration reads: “On fortieth and seventh, saw Dreiberg and Juspeczyk leaving diner. They didn’t know me. An affair perhaps?”

this is why I love nerds.

Supposedly the message changed a couple of times and there’s a big post all about that here

who watches the Watchmen? people with too much time on their hands apparantly… I include myself in that group.