New ‘3:10′ poster, I might have to eat my words.

3:10 to yuma poster

The reasoning behind the title is becuase i’m pretty sure i’ve raged before about studios ignoring good poster design and instead optioning for the massive photos of the lead actors. They did it with The Prestige, and they’ve done it with numerous others, but the thing is.. for 3:10 to Yuma I think it actually works.

I’ve seen the film and the thing is except for the actors there’s very little in the film, it’s a western; there’s some horses, some dusty trails and the odd saloon so it seems to make sense to me to focus on the two leads.

I just picked up the dvd release of the original and they’ve done a really nice job with the cover art, giving it an old-timey feeling, yet getting across some of the main themes of the film… which I think they tried to do with this.. but in my opinion failed.

The poster was an exclusive to cinematical

3 Responses

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  2. Hmmmm… Just saw this and I have to say, for once I’m not to sure about your choice there. Crowe looks like he’s just turned up from some kids Cowboy & Indian party in this shot and the rest of the design is poor. Haven’t seen the film, but thought the other poster weas by far more exciting then the ‘lets put Mr Gladiator’s face on there just in case” design. Hmmmm….

  3. Hmmmm… Just saw this and I have to say, for once I’m not to sure about your choice there. Crowe looks like he’s just turned up from some kids Cowboy & Indian party in this shot and the rest of the design is poor. Haven’t seen the film, but thought the other poster is by far more exciting then the ‘lets put Mr Gladiator’s face on there just in case” design approach.
    Also designing posters in PowerPoint is never recommended.